Hey, meet Yassir

Where AI meets business, and actually creates impact.

Nine years of turning business requirements into enterprise AI that reaches production across EMEA and APAC — from data science and machine learning to AI Agents and Agentic AI, all built to scale and deliver measurable ROI.

Meet Yassir — AI Principal Leader at Oracle, based in Dubai.
AI
Agentic AI AI Agents Data Science Statistics
AI assistant robot
AI Strategy C-Level Advisory Team Leadership Customer Engagement
Business

Worked with

  • Oracle
  • Allianz
  • AXA
  • Cdiscount
  • CANAL+
Impact

Numbers that made it out of the slide deck.

Enterprise AI is only worth what it returns. Here's what the work has produced.

USD 50M+AI pipeline generated
USD 30M+Applications & AI deals contributed to
EUR 5M+Cost savings delivered
50+AI projects delivered over EMEA and APAC
9 yearsBuilding and leading AI teams worldwide
About

I sit where AI technology meets strategic business priorities.

With over 9 years of experience leading AI transformation, I build scalable AI products for major international companies across global markets including EMEA & APAC, serving a wide range of industries including Insurance, Banking, Retail, E-commerce, Telecom, Media & Real Estate.

Having built my career across Paris, London, Singapore & Dubai, I have always operated at the intersection of AI & Business, designing AI solutions, leading both technical and business discussions, and turning business requirements into AI that goes live and delivers measurable ROI.

With two Master's degrees from one of France's Top 5 engineering schools, I have combined AI Engineering and Data Science alongside Business Management and Leadership.

Portrait of Yassir Idsougou
Experience

Nine years, four countries, seven organisations.

  1. Current Oct 2024 — Present · Dubai, UAE
    World's leading enterprise software & cloud applications provider
    AI Applications Principal Leader — ECEMEA
    • Grew the regional AI pipeline and contributed to major Applications & AI deals through AI advisory, client workshops and executive engagements.
    • Defined and delivered the go-to-market strategy for Oracle AI Agent Studio, presented at COO, SVP and VP level, then rolled it out regionally through AI Hackathons and executive AI Master Classes.
    • Drove Oracle AI innovation and adoption across ECEMEA, aligning AI strategy with business objectives, product roadmaps and customer needs.
    Show more
    • Led the end-to-end customer-facing AI lifecycle, from ideation and use case qualification through solution design and deployment to value realisation.
    • Strengthened Oracle's AI value proposition by identifying where AI, data and cloud unlock strategic impact, working with Product, Development, Sales and Industry Leads.
    • Acted as AI subject-matter expert and speaker at regional and international conferences, executive roundtables and innovation forums.
  2. Sep 2020 — Sep 2024 · Paris, France
    One of the world's leading insurance & asset management groups
    Lead Data & AI — Innovation Lab & AI CoE · 2022—2024
    • Delivered substantial cost savings by deploying AI solutions for business process optimisation.
    • Led a team of 4 to 7 AI specialists across data science and data engineering, owning the full cycle from architecture and POC to production.
    • Drove internal expansion by presenting delivered projects to C-level executives, and enabled international growth by onboarding AI specialists from Allianz entities worldwide.
    Earlier at Allianz
    Senior AI Engineer — AI & Big Data Team · 2020—2023
    • Led development of an end-to-end AI solution to identify, parse and extract clean data from contracts, invoices, IDs and driving licenses.
    • Built a document search engine across a database holding over 3M documents annually, plus a GenAI document Q&A solution.
    • Contributed to an internal fraud detection product for reported claims, including a graph-based detection module.
  3. Feb — Aug 2020 · Singapore
    Leading global insurer
    Data Scientist — APAC Customer Analytics
    • Developed an OCR module for extracting and recognising information from Singaporean ID cards, combining a deep learning architecture with a regex-based extractor.
    • Improved the data quality of the customer database through a de-duplication method, a rule-based segmentation model and a golden flags generator.
    • Presented AI product results to the whole department, including the CDO and senior data & AI directors.
  4. Mar — Aug 2019 · Bordeaux, France
    France & West Europe's leading e-commerce platform
    Data Scientist — Marketing Targeting
    • Implemented a machine learning model to optimise commercial pressure via email and predict the optimum number of advertising emails sent weekly to each customer.
    • Analysed statistical results and presented findings to the CMO, CIO and senior AI directors.
    • Created Power BI reports giving CRM teams direct access to commercial pressure KPIs.
  5. Sep 2018 — Feb 2019 · Paris, France
    Major media and pay-TV player across Europe & Africa
    Data Scientist — Customer Retention
    • Developed a scoring algorithm to determine potential clients and predict customer churn.
    • Presented final results to the CMO, CIO and senior AI directors as well as business teams.
    • Followed up the activity of the CANAL+ CONTACT business unit across Africa and the French Overseas Departments through daily reports and dashboards.
  6. May — Aug 2018 · London, UK
    Leading UK university in computer science research
    Research AI Scientist — Natural Language Processing
    • Designed deep learning architectures for sentiment analysis on large-scale Twitter data.
    • Built an automated data collection pipeline to extract and structure academic publications.
    • Assessed emerging NLP techniques and presented findings to the research group.
  7. Sep 2017 — May 2018 · Strasbourg, France
    Top-tier French robotics institution
    IT Team Manager — Data & Robotics
    • Managed a team of four software engineers to develop a three-wheeled robot end to end.
    • Prepared weekly reports for the client and presented both the technical detail and the business proposal.
    • Competed in the French National Robotics Cup 2017/2018, reaching the finals.
Speaking & thought leadership

Shifting the conversation from AI theory to AI execution.

Enterprise AI fails more often in the room than in the model. Most of what I do outside delivery is closing that gap.

GenAI Learning Series

A running series covering LLM applications, language agents and code models — making advanced AI concepts usable by teams who have to ship, not just read about them.

Conference stages & roundtables

Speaking at regional and international conferences, executive roundtables and innovation forums, alongside AI Hackathons and AI Master Classes delivered across Dubai, Riyadh, Istanbul and Johannesburg.

Academic bridge

Teaching and guest lecturing, connecting AI research with industry practice, and keeping one foot in the work that becomes next year's production system.

Advisory

AI expert for global expert networks and strategic advisor to startups, mid-market firms and large enterprises — vision-to-execution support across go-to-market, product vision and AI roadmaps.

Capabilities

Technical depth, business fluency.

The combination is the point — architecting the solution and defending the business case in the same room.

Technical

Agentic AIAI AgentsGenAI LLMsRAGMachine Learning Deep LearningNLPComputer Vision OCRData Analytics OCIAWS GCPAzure

Business

AI StrategyGo-To-MarketBusiness Development Team LeadershipCustomer Engagement C-Level AdvisoryPublic Speaking

Languages

French — nativeArabic — native English — full professionalSpanish — elementary
Credentials

Certifications.

Fusion — AI Agent Studio Foundations
Oracle
OCI — Generative AI Professional
Oracle
OCI — AI Foundations Associate
Oracle
GCP — Data & AI Engineer
Google Cloud
GCP — Data Scientist & ML Engineer
Google Cloud
Non-Technical Skills of Data Scientists
LinkedIn Learning
TOEIC — English Proficiency
The TOEIC Program

Education

IMT Grand Est
MSc Engineering — Data ScienceTélécom Physique Strasbourg · Machine learning, statistics, data analytics, optimisation
Institut Mines-Télécom
Université de Strasbourg
MSc Double Degree — Big Data & Computer VisionBig data analysis, deep learning, image processing, computer vision
University of Strasbourg
IMT Atlantique
Master's Exchange — Business & LeadershipFinancial management, business intelligence, entrepreneurship
IMT Atlantique

Beyond work

Let's build something with impact.

An AI roadmap that needs a reality check, a team that needs building, or an executive audience that needs a straight answer — start here.

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